CHRISTIAN DIOR, Paris (couture house)
 Christian DIOR (designer)

Christian Dior’s ‘New Look’, launched in February 1947, changed the shape of fashion for the next decade. As Dior himself wrote, ‘In December 1946, as a result of the war and uniforms, women still looked and dressed like Amazons. I designed clothes for flower-like women, with rounded shoulders, full feminine busts, and hand-span waists above enormous spreading skirts’.