Psychotourism

Psychotourism
from the Psycho series 1996, in The mutant genome project 1994-
(1996); printed (1998)

Artist/s name
Patricia PICCININI


Medium
type C photograph
Measurements
120.4 x 241.8 cm (image) 127.0 x 263.7 cm (sheet)
Edition
ed. 1/6
Accession Number
1998.253
Credit Line
National Gallery of Victoria, Melbourne
Purchased through The Art Foundation of Victoria with the assistance of Optus Communications Pty Limited, Member, 1998
© Courtesy of the artist
Gallery Location
Not on display

In her Psycho series, Patricia Piccinini examines the relationship between medicine and consumerism, producing poster-sized images that mimic the familiar glossy look of advertising. The ‘product’ Piccinini entices us with is the ultimate end-game of genetic engineering and advertising; as she says, ‘[A] human form completely redesigned by an engineer and an ad agency; physiognomically efficient and marketably cute.’

Psychogeography presents the actress Sophie Lee as an archetypal successful career woman and mother, encouraging her genetically modified child (LUMP or Life Form with Unresolved Mutant Properties) to survey the landscape that surrounds them. The various elements in this constructed landscape – azure sky, glacial mountains, golden sands and crystal water – are curiously familiar but are reconfigured and enhanced to such a degree that they are startling in their artificiality.

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