Unveiling the new NGV Shop

A new shopping experience will be unveiled at the redeveloped National Gallery of Victoria Shop to coincide with NGV’s new blockbuster exhibition, Guggenheim Collection: 1940s to Now, on 30 June.

Stylish design, bold graphics and stunning merchandise are the hallmarks of this new and exciting retail experience.

Located at NGV International on St Kilda Rd, the new NGV Shop is a unique art and design emporium unlike anything in Australia.  It will offer a curated retail environment with an outstanding range by leading Australian and international designers and Australia's most comprehensive selection of art and design books.

“The new Shop will become a very popular destination, where visitors can experience the best in design and purchase exclusive product,” said NGV Director Dr Gerard Vaughan.

The new shop, enticingly visible from the NGV’s foyer, will draw visitors to a retail environment that engages with and promotes good design.

Perimeter walls will present distinct sections of  Homewares,  Fashion Accessories (scarves, handbags, jewellery), Paper (postcards, giftwrap, posters and frames), Articles.com (exclusive NGV logo product), Kids (a range of children's product) and Art Collectables (exclusive product from around the world with limited editions and one-off items).

The central aisle is devoted to books and magazines.  This is a quieter space, one in which to browse, and offers the best selection of art and design books and magazines in Australia.

Presentation is the key to the new design and the NGV Shop will show off the inherent appeal and functionality of any new merchandise through attractive displays.  An underlying concept is the creation of a series of experiences that are unveiled as the visitor navigates the space.  Dramatic lighting creates variation in intensity and colour to heighten different Shop sections.

Tandem Design Studio has created the new Shop fit out, with support from the NGV team.

“We are very confident that our visitors will be delighted by the new NGV Shop”, said Dr Vaughan. “Our shop will now become a destination in its own right, with a special retail experience not to be found anywhere else in Australia”.
                                                     
The NGV International Shop, 180 St Kilda Rd, Melbourne (03) 8620 2222. Open Wednesday – Monday, 10am – 5pm.

For further media information: 

Magda Petkoff 
(03) 9328 4522
0409 436 473
                                                  

Erin Reeve
Media & Public Affairs Officer
(03) 8620 2345, 0438 582 727
erin.reeve@ngv.vic.gov.au