International Audience Engagement Network (IAEN)


Museums that consciously change and evolve are more relevant to their audiences, communities, stakeholders, practitioners and ideas-makers. Audience engagement, as a specialised function within museums, assists in redefining the role of the audience, and that of the museum itself. By facilitating experiences that respond to the increasingly interactive, collaborative, authentic and spontaneous character of our society, audience engagement is critical to the ongoing value and relevance of the museum experience in the 21st century.


Recognising that a strategic network of practitioners in the field of audience engagement is essential to continued evolution, the International Audience Engagement Network (IAEN) was established in 2017 as an international resource for advancing the future of museum audience engagement. The IAEN is led by a steering group of audience engagement leaders from:

• National Gallery of Victoria (NGV), Melbourne
• Harvard University Extension School, Cambridge
• Minneapolis Institute of Art (Mia)
• Museum of Modern Art (MoMA), New York
• National Gallery of Canada, Ottawa
• National Gallery Singapore
• Solomon R. Guggenheim Museum, New York

IAEN priorities include:

• Communications and service standards
• Collaborative, cross-industry strategies for planning audience engagement
• Inclusion in museums
• Leadership, advocacy and public value
• Measurement and evaluation

For information, please email: