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Recognising excellence in Australian design, the Rigg Design Prize is the highest accolade for contemporary design in Australia. Supported by the Cicely and Colin Rigg Bequest the triennial prize is awarded to an Australian design practice displaying outstanding creative achievements in contemporary design. The ninth edition of the NGV’s Rigg Design Prize will highlight the important creative design work of Australian advertising and creative communications agencies.
Advertising permeates every facet of our lives from the built environment to the digital devices we carry. Seeking to influence and change the behaviour of people and society, the creative discipline of advertising draws on the power of emotion and storytelling through to the strategic design of audio-visual campaigns. Australian advertising agencies attract some of the most creative minds from the disciplines of graphics, typography, communications design, digital media, film, psychology and creative writing.
Drawing attention to the work of this vibrant creative community, the Rigg Design Prize 2021 presents an exhibition created by ten of Australia’s top agencies. The exhibition challenges these ten teams to use their creative skills to change people’s behaviour for the better. The theme of the 2021 exhibition is ‘Creative Potential’ asking each agency to develop a campaign and suite of creative assets that highlights, clarifies or celebrates the extent to which design and creativity shape who we are and the world we live in.
CICELY & COLIN RIGG BEQUEST MANAGED BY EQUITY TRUSTEES