Installation view of <em>Self portrait with T-shirts</em> 2022, by Misha Hollenbach and Shauna Toohey, founders of P.A.M. (Perks and Mini), on display as part of the <em>Melbourne Now</em> exhibition at The Ian Potter Centre: NGV Australia, Melbourne from 24 March – 20 August 2023. Image: Ben Moynihan

Misha Hollenbach and Shauna Toohey (Perks and Mini)

Misha Hollenbach
(b. 1971, Melbourne. Lives and works in Melbourne)
Shauna Toohey
(b. 1976, Brisbane. Lives and works in Melbourne)
Perks and Mini
(est. 2000, Melbourne)

Designers Misha Hollenbach and Shauna Toohey are the founders of P.A.M. (Perks and Mini), an internationally renowned design studio and fashion house. Established in 2000, P.A.M. has become known for their graphics-led menswear, womenswear and accessories, with their multidisciplinary projects spanning fashion, art, music and more.

In addition to their two looks in Fashion Now, Hollenbach and Toohey present Self portrait with T-shirts, 2022, a giant garment made from over 100 T-shirts from P.A.M.’s personal archive, encompassing more than twenty-two years of creative practice. Suspended from the ceiling at four metres high, the colossal garment provides a tactile window into the origins of P.A.M. and the evolution of their graphic language during the past two decades. In the designers’ own words:

P.A.M clothes are for wearing, for communication, they are made for action: dancing, cycling, jumping fences and nice restaurants … We see what we do as adding to a bigger picture, a world we are part of, and want to perpetuate and live within.

P.A.M.’s creative projects have included collaborations with acclaimed artists and designers, such as Mike Kelley, Jun Takahashi and Barry McGee, and leading brands Converse, Puma and VANS. The label’s designs have been exhibited at ManStyle: Men + Fashion at the NGV (2011) and Trading Style at Frankfurt’s Weltkulturen Museum (2012). Their artworks have been shown at London’s Somerset House (2020), Berlin’s Hamburger Bahnhof (2019), Geneva’s Villa Bernasconi (2019) and the Milan Furniture Fair (2019), and the NGV and the Tate Modern, London, have both acquired P.A.M. works. With a flagship store in Melbourne’s Curtin House and a second outlet in Sydney, P.A.M. is also stocked in boutiques internationally.