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From branding and identity to product, architecture and experience, design offers many unique commercial and cultural advantages to businesses with a creative mindset. Join moderator ABC business journalist Ali Moore as she hosts a panel of Victorian business leaders to discuss how meaningful integration of design practice shapes core business strategy and drives competitive advantage. What makes a business leader embrace design?

Ali Moore, 
Journalist and broadcaster

Stephen Falkiner, CEO, Athlegen
Athlegen is a market-leading designer, manufacturer, and distributor of power-driven and portable massage and treatment tables and related equipment. Stephen Falkiner has been CEO of Athlegen since 2007 and has over 30 years executive level experience in the manufacture and marketing of Australian made treatment tables. 

Jill McKechnie, General Manager, Magic Mobility
Melbourne based Magic Mobility specialises in All-Terrain and individualised custom wheelchairs, and these products are built in the Melbourne facility and personalised for each customer. Jill McKechnie started her career in 1998 at Rolls Royce spending 12 years in Operations Management throughout Europe, Asia and the USA. She moved to Australia in 2010 and took the role of General Manager for Magic Mobility.

Erika Hughes, Commercial Director, Integra Systems Pty Ltd
Integra Systems provides innovative product development and manufacturing solutions for customers from concept through to delivery, working from the creative stage or with a mature product design. Integra Systems also has its own Australian designed and made proprietary product range branded Integra Workspace Solutions and Spellbound Playgrounds

David Vicino, Managing Director, SYPAQ Systems Pty Ltd
Founded in 1992, SYPAQ Systems provides advanced management and technology consulting, systems integration and software application development and support services across a broad range of technologies in several industry sectors including Defence and Aerospace, Information and Communication Technology (ICT), State and Federal Government and Private Enterprise.