Rooshad Shroff
PROJECT
Mumbai-based designer Rooshad Shroff reimagines the relationship between modernism and ornamentation. Inspired by iconic decorative arts in the NGV Collection, including the Tiffany Studios Art Nouveau Wisteria table lamp and works by American architects Frank Lloyd Wright and Marion Mahony, Shroff merges tradition with contemporary craftsmanship. These new furniture and lighting pieces are hand-crafted from wood and stone, and feature intricate carving, stitching, beading and inlays. Set against a handmade wallpaper by the designer, this domestic scene celebrates India’s artisanal heritage while engaging with global design legacies.
The acquisition of this artist’s work is supported by John-Paul Daggian and Friends
ABOUT
Since founding his studio in 2011, Mumbai-based architect and designer Rooshad Shroff has led the boutique practice to move fluidly across architecture, interiors and bespoke furniture, treating these fields not as separate disciplines but as one integrated language. The firm prioritises quality over volume, building long-term relationships grounded in attention, customisation and craft-led problem solving.
Operating across India, with projects from New Delhi and Jaipur to Goa and Hyderabad, alongside numerous international commissions, Shroff’s trajectory is marked by a cross-cultural fluency shaped by his studies at Cornell and Harvard and training in the studio of Iraqi and British architect Zaha Hadid. While informed by global design legacies, he returns repeatedly to Indian modernism as an ongoing influence and is curious about how the aesthetic restraint and structural clarity of modernist form can embrace (or absorb) imperfection, colour, ornamentation, tactility and the handmade. It is when these two worlds collide that Shroff believes we can detect a truly Indian contemporary design sensibility.
Central to Shroff’s practice is collaboration with specialist artisans across India, including woodworkers, embroiderers and marble carvers. In a context of mass production, his work foregrounds time, handwork and the knowledge embedded in material culture, positioning craft as both ethical commitment and contemporary expression.