Harry Gordon’s fashionable A-line dresses were printed with blown-up commercial photographs, including an image of actress Audrey Hepburn’s eye, a white rose, a launching rocket and a hand superimposed with a poem by American poet Allen Ginsberg. With a pop sensibility, Gordon’s dresses cost around four US dollars at the time and were intended to be wearable but disposable. Gordon encouraged their repurposing as wall art, or even pillowcases and bedspreads. He thought that the dress with the big-eyed tabby cat would be the most popular of the series.