Marseille: Gateway to North Africa
(Marseille, Porte de l’Afrique du Nord)
(1929)
Medium
poster: colour lithograph
Measurements
100.5 × 63.0 cm (image and sheet) 106.1 × 68.8 cm (support)
Credit Line
National Gallery of Victoria, Melbourne
Purchased NGV Foundation, 2021
Gallery location
Not on display
About this work
Roger Broders specialised in poster design, creating almost one hundred posters between 1922 and 1935. Many of these were commissioned by the French railway company PLM (Paris-Lyon-Mediterranée) and advertised tourist destinations serviced by it, in particular the French Alps and the French Riviera. The 1920s–30s period saw an increase in luxury and tourist travel, and the related blossoming of advertising posters and the graphic design profession. With their simplified forms, bold colours and plain typefaces, Broders’ posters exemplify Art Deco design. This poster advertises the port of Marseille, which provided an important commercial link between France and North Africa.
Artwork Details
Place/s of Execution
Paris, France
Printing/Publishing
published by Lucien Serre and Co., Paris
Inscription
printed in ink u.r.: PLM (monogram) (Paris-Lyon-Mediterranean)
printed in relief in ink l.l.: ROGER / BRODERS
printed (vertically) in ink l.r.: LUCIEN SERRE & C” IMP. PARIS
Accession Number
2021.264
Departments
International Prints / International Prints and Drawings