Sayoko x Shiseido, Happy New Year
(Sayoko x Shiseido, Kinga shinnen 小夜子 x 資生堂, 謹賀新年)
1983
Medium
poster: colour lithograph
Measurements
102.5 × 72.5 cm (image and sheet)
Credit Line
National Gallery of Victoria, Melbourne
Purchased with funds donated by Baillieu Myer AC and Sarah Myer, 2025
© Shiseido Co., Ltd.
Gallery location
Not on display
About this work
This 1983 New Year poster produced by Japan’s oldest cosmetic company, Shiseido, features one of the country’s leading fashion models, Sayoko Yamaguchi. Sayoko was a powerful advocate for traditional Japanese costume, and, with her quintessentally Japanese raven-black hair, almond eyes and evocative glances, became the face of Shiseido during the 1970s and 1980s. At a time when Japanese style was becoming prominent in the international fashion world, Sayoko and leading photographer Yokosuka Noriaki created some of the most powerful commercial imagery of the era, heralding a new appreciation of Japanese beauty.
