Collection Online

McDonalds crossbody bag
2014 {autumn-winter 2014}

Medium
leather, plastic, metal (fastenings)

Measurements
72.0 × 24.5 × 5.0 cm (overall)

Credit Line
Purchased with funds donated by Fair Shen, 2025

Gallery location
Not on display

 

About this work

McDonald’s shoulder bag from Jeremy Scott’s autumn–winter 2014 collection was informed by his love of American consumer culture, parody and an appreciation of Moschino’s house codes. In the 1990s Franco Moschino’s surreal postmodern juxtapositions called out contemporary fashion fads through one-liners printed or embroidered onto garments, and three-dimensional visual puns realised as accessories. This bag encapsulates Moschino’s approach while parodying the iconic logo-laden quilted 2.55 bag debuted by Chanel in 1955.

Artwork Details

Place/s of Execution
Japan

Department
International Fashion and Textiles