McDonalds crossbody bag
2014
autumn-winter 2014
Medium
leather, plastic, metal (fastenings)
Measurements
72.0 × 24.5 × 5.0 cm (overall)
Credit Line
National Gallery of Victoria, Melbourne
Purchased with funds donated by Fair Shen, 2025
Gallery location
Not on display
About this work
McDonald’s shoulder bag from Jeremy Scott’s autumn–winter 2014 collection was informed by his love of American consumer culture, parody and an appreciation of Moschino’s house codes. In the 1990s Franco Moschino’s surreal postmodern juxtapositions called out contemporary fashion fads through one-liners printed or embroidered onto garments, and three-dimensional visual puns realised as accessories. This bag encapsulates Moschino’s approach while parodying the iconic logo-laden quilted 2.55 bag debuted by Chanel in 1955.
Artwork Details
Place/s of Execution
Japan
Inscription
label, inner pocket, debossed on leather: MOSCHINO / Milano
Accession Number
2025.834
Department
International Fashion and Textiles