About this work
Christian Dior was a master of marketing and selling. Beyond licensing his brand, he established a London-based company, C. D. Models (London) Ltd., to sell high-end ready-to-wear versions of his designs to the British public. The London collection was based on the Paris haute couture collections but modified for a British clientele. In December 1954, the company changed its name to Christian Dior London Ltd. Catering to a broader market, this suit reflects Yves Saint Laurent’s interest in the 1960s, when he was often inspired by what people were wearing in their day-to-day.