About the International Audience Engagement (IAE) Network

The International Audience Engagement Network was established in 2017 as an initiative of an international steering group comprising audience engagement leaders based in museums worldwide. The Network was formed as a direct response to one of the biggest priorities facing museums and cultural institutions today – nurturing authentic, cohesive engagement with diverse audiences across many interactions with the museum in the twenty-first century.

Our purpose is to create a museum culture centered around audiences. Our mission is to create a global network of museum leaders in audience engagement committed to advancing the public value of museums through supporting an authentic internal and external focus on the audience experience.

IAE priorities include:

• Audience and Museum Wellness
• Communications and service standards
• Collaborative, cross-industry strategies for planning audience engagement
• Inclusion in museums, from access to diversity
• Leadership, advocacy and public value
• Measurement and evaluation

IAE Network Steering Group

Annemies Broekgaarden, Head of Public and Education, Rijksmuseum, Amsterdam, The Neatherlands

Eric Bruce, Chief Experience Officer, Visitor Experience, National Gallery of Art, Washington D.C., USA

Elisha Buttler, Head of Audience Engagement, National Gallery of Victoria, Melbourne, Australia

Leigh Cartwright, Head of Customer Service, National Gallery of Victoria, Melbourne, Australia

Donna McColm, Assistant Director, Curatorial and Audience Engagement, National Gallery of Victoria, Melbourne, Australia

Ong Zhen Min, Director (Learning and Public Engagement), National Gallery of Singapore, Singapore

Adam Rozan, Senior Audience Development Lead, Smithsonian’s National Museum of American History, Washington, USA

Michele Stockley, Head of Learning, National Gallery of Victoria, Melbourne, Australia