The International Audience Engagement Network was established in 2017 as an initiative of an international steering group comprising audience engagement leaders based in museums worldwide. The Network was formed as a direct response to one of the biggest priorities facing museums and cultural institutions today – nurturing authentic, cohesive engagement with diverse audiences across many interactions with the museum in the twenty-first century.
Our purpose is to create a museum culture centered around audiences. Our mission is to create a global network of museum leaders in audience engagement committed to advancing the public value of museums through supporting an authentic internal and external focus on the audience experience.
IAE priorities include:
IAE Network Steering Group
National Gallery of Singapore
Chris Lee is Chief Marketing Officer, National Gallery Singapore. Chris Lee is National Gallery Singapore’s Chief Marketing Officer, responsible for the branding, marketing, communications and business development programmes at the Gallery with the aim of establishing it as a leading visual arts institution and a top destination in Southeast Asia.
Chris and his team’s mission is to continually extend the Gallery’s brand profile and presence locally and internationally, as well as to support the visitorship and revenue-generating goals of the Gallery.
Chris brings more than 20 years of business-to-business and business-to-consumer marketing and brand management experience including product marketing strategy and planning, as well as go-to-market implementation in a range of local, regional and global roles.
Prior to National Gallery Singapore, Chris served as Senior Vice President of Global Field & Partner Marketing at EMC2, a leading global information technology provider enabling organizations to redefine themselves as software-defined enterprises. Leading up to that, Chris built a track record of marketing excellence through a number of key executive marketing management positions at HP, Sony Ericsson, Philips and Procter & Gamble.
Chris holds a bachelor’s degree in mathematical and management studies from Brunel University in West London.
National Gallery of Victoria, Melbourne, Victoria, Australia
Donna McColm is Acting Assistant Director, Curatorial and Audience Engagement at the National Gallery of Victoria in Melbourne, Australia. With two decades of experience crossing academic, curatorial and museum education and management roles, her interests centre on the opportunities for museums to foster relationships with their existing and potential audiences through educational and social experiences, building and sharing collections and by championing internal and external collaboration. She is a founding steering group member of the International Audience Engagement Network, a globally connected group of museum professionals formed in direct response to one of the biggest priorities facing cultural institutions today: nurturing authentic, cohesive engagement with diverse audiences across their many interactions with museums.
Elisha Buttler is Audience Engagement Manager at the National Gallery of Victoria (NGV), and Deputy Editor of NGV Magazine. Elisha is a steering group member of the International Audience Engagement (IAE) Network, founded in 2017, which supports museums to develop a culture centred around audiences. Prior to coming to the NGV, she worked as a writer, editor, curator and in strategic planning in arts and publishing roles across commercial and non-profit sectors, including secretary of the board at FORM, a non-profit body that champions creativity as a driver of development and opportunity.
Leigh Cartright is Front of House Manager at the National Gallery of Victoria (NGV), overseeing Customer Experience across Front of House and NGV Members. Leigh is a steering group member of the International Audience Engagement (IAE) Network, founded in 2017, which supports museums to develop a culture centred around audiences.
Minneapolis Institute of Art, USA
Kristin Prestegaard is Chief Engagement Officer at the Minneapolis Institute of Art. She oversees the Audience Engagement division, including brand implementation, marketing, public relations, design and editorial, and visitor experience. She plays a lead role in strategizing audience engagement initiatives, has worked at Mia for over 15 years, and has led the Audience Engagement division for the past eight years.
MoMA, New York, USA
Sonya Shrier is Director of Visitor Engagement.
Smithsonian National Museum of American History, Washington, USA
Adam Reed Rozan is Director of Programs and Audience Development. As a museum leader, Adam is widely recognized as an audience-engagement innovator, a champion of change, and an advocate for visitors. Adam teaches an audience engagement seminar at the Harvard University Extension School’s Museum Studies program, of which he is an advisory board member. He is a founding member of the International Audience Engagement (IAE) network, based in Melbourne, and lectures on the topic worldwide. Previously, he was director of audience engagement at the Worcester Art Museum in Massachusetts. He has also held many roles at museums including the Oakland Museum of California, Harvard Art Museums, Boston Children’s Museum, and Boston’s Museum of Science.