Reading and resources for anyone working in audience-focussed fields in museums and the cultural sector, published by the IAE Network.
Shaped around four broad areas, New Principles for Audience Engagement in Museums proposes a framework for developing, engaging and connecting with audiences in authentic, purposeful and innovative ways. Each of the principles are embedded in collaboration and communication: two essential components to any successful project or undertaking.
The IAE Network introduces new ways of defining and measuring connections between museum experiences and wellbeing. Featuring a prototype set of wellness dimensions for considering wellbeing in a museum and audience engagement context, supported by guidance notes, checklists, and practical guides for tracking and evaluating audience experiences at different points throughout their engagement.
What is audience engagement and why is it critical to the success, sustainability and legacy of museums? The inaugural publication of the IAE Network is the ideal starting point for anyone in the museum or cultural sector interested in advocating, growing or strengthening strong audience connections. It introduces seven universal principles for audience engagement, scaffolded by adaptable and flexible recommendations.