– Value statement, written by the IAE Melbourne Group, 2018
Our mission is to create a global network of art museum leaders in audience engagement committed to advancing the public value of museums through supporting an authentic internal and external focus on the audience experience.
The International Audience Engagement network was established in 2017 as an initiative of an international steering group comprising audience engagement leaders from museums worldwide. The network was formed as a direct response to one of the biggest priorities facing cultural institutions today: nurturing authentic, cohesive engagement with diverse audiences across many interactions with the museum in the twenty-first century.
IAE priorities include:
Since 2018 the IAE network has been developing research and interest for best practice in museum audience engagement. As an outcome of the inaugural IAE network meeting in 2018, hosted by the National Gallery of Victoria, the IAE network released its first set of global guidelines.
When the group met again in late 2019 at National Gallery Singapore, those guidelines became the starting point for a new set of tools focused on the visitor journey, and understanding and measuring audience wellness and engagement.
These guidelines are designed as a resources for museum professionals looking to start, improve or deepen audience engagement in their institutions. Both reports also present research and insights from the IAE Steering Group and the work of the International Audience Engagement (IAE) Network more broadly.
For more information, please email: [email protected]