First produced in 1997, the Baguette was designed by Silvia Venturini Fendi, then creative director of accessories at Fendi and the granddaughter of house founders Adele and Edoardo Fendi. As the name implies, the practical and chic design was inspired by the way Parisians carry breadsticks. The bag’s clasp features Fendi’s inverted double ‘F’ insignia, known as the ‘Zucca’, which was introduced by former artistic director Karl Lagerfeld. The ‘FF’ stands for ‘fun fur’, referencing Fendi’s origins as a fur and leathergoods workshop established in 1925, but it is also a nod to Lagerfeld’s early role working within the fur department of company.