'First satisfied customer' is part of Piccinini's so-called series 'The Mutant Genome Project' in which she explores issues raised by genetic engineering. Using new digital imaging technologies that allow a seamless manipulation of reality, Piccinini creates a witty and disturbing new 'reality' in which people can order purpose built babies. According to the fictitious flyer that accompanies the image:"... highly trained technicians [can] work with you to design, conceive and incubate the child you desire with all the features it needs.. [including] a variety of useful chemicals for enhanced living".