International Audience Engagement Network (IAE)

International Audience Engagement Network (IAE)

Audience engagement champions the emotional and social relationship between audiences and museums to sustain their future.

New Principles for Audience Engagement in Museums:
Forming Connections through Collaboration & Communication

‘A museum is a space for joyful learning, for contemplation and wonder, and for connections with people and ideas.’

As public-facing entities, museums today face increasingly high expectations but amid all of these, it’s important to remember that at its heart, a museum is a civic space with a responsibility to welcome everybody.

Published by the International Audience Engagement (IAE) Network, New Principles for Audience Engagement in Museums: Forming Connections through Collaboration & Communication encourages fresh thinking about museum audience engagement. Framed around four broad areas, New Principles proposes a framework for developing, engaging and connecting with audiences in authentic, purposeful and innovative ways. Each of the principles are embedded in collaboration and communication: two essential components to any successful project or undertaking.

This is the third publication of the IAE Network.

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