Creative Potential Telstra Creativity and Innovation Series

Mon 14 Nov 22, 6.30pm–8pm

Past program

The Edge, Fed Square

For the 2022 Telstra Creativity and Innovation Series, NGV draws on the success of the Rigg Design Prize 2022 and the exhibition theme, Creative Potential.

Asking eight leading Australian-based advertising agencies how creativity makes a difference, the NGV now invites each team to deliver a fast-paced, high impact presentation that argues for the potential of creativity in shaping Australia’s future.

Hosted by ABC RN’s Life Matters presenter Hilary Harper, with a welcome by NGV Curator of Contemporary Design and Architecture Simone LeAmon and opening remarks by Telstra’s Chief Marketing Officer Brent Smart, the event includes an after-hours viewing of the Rigg Design Prize 2022 from 5.30–6.15pm, with a glass of wine on arrival thanks to Yering Station.

Exhibition Viewing 
Level 3, The Ian Potter Centre: NGV Australia

Main Event
The Edge, Fed Square


Hilary Harper has 30 years’ experience in radio and has been with the ABC since 2005. She’s covered everything from news and current affairs to traffic reporting, arts, health, gardening, science, finance, education, relationships, parenting, and much discussion of food. Hilary is curious about everything that affects us through the different stages of our lives. Her own life goal is to one day own enough bookshelves. She presents Life Matters on ABC RN.


Clemenger BBDO Melbourne was formed in 1972 following BBDO’s share purchase of John Clemenger Advertising – established 1946 by John Clemenger. With partner agencies in Sydney (AUS), Brisbane (AUS) and Wellington (NZ), Clemenger BBDO Melbourne was awarded Global Agency of the Year at Cannes in 2017 and named Agency of the Decade by both Campaign Brief and Mumbrella in 2020.

DDB Group Melbourne was established by Doyle Dane Bernbach in 1949 in New York (USA) and launched in Australia in 1963. Part of the DDB Group, which is also made up of TRACK, Tribal, DDB Remedy and Mango, DDB has offices in Melbourne (AUS), Sydney (AUS) and Auckland (NZ). In 2016 DDB Sydney was the most awarded Australian agency at Cannes, in 2019 DDB was recognized as Agency of the Year by Campaign Brief and from 2020-2021 the agency received accolades from AWARD, D&AD and Spikes.

Frost*collective is a B Corp certified agency of strategists, built-environment specialists, digital innovators and designers based is Sydney (AUS). Founded in London (UK) in 1994 by CEO and ECD, Vince Frost, Frost*collective has received creative awards from D&AD, Art Directors Club (New York and Tokyo), The Society of Publication Designers New York and AGDA Australia.

Gilimbaa, which means ‘today’ in the language of the Wakka Wakka people of Central Queensland, is a 100% Indigenous-owned communications and creative agency based in Brisbane (AUS). Founded in 2008 by Wakka Wakka man and Executive Director, David Williams, Gilimbaa develops culturally relevant and engaging design and content for, and with, Aboriginal and Torres Strait Islander communities. Gilimbaa was awarded Supply Connect Supplier of the Year in 2015, was a finalist in the 2019 Queensland Reconciliation Awards and was announced as a BADC Award Winner in 2019.

Leo Burnett is a multi-national communications and creative agency founded, 1935 in Chicago Illinois (USA), by American advertising executive Leo Burnett. Leo Burnett Worldwide has 9,000+ employees in over 96 offices across 82 countries. Leo Burnett Australia, established in Melbourne in 1958, opened its original Sydney office in 1980. In 2017 The Gunn Report named Leo Burnett Australia the ninth ‘Most Awarded Agency in the World’, while the agency ranked #1 Australian agency 2019-20 in The Work Awards presented by Campaign Brief.

TBWA was founded by William G. Tragos, Claude Bonnange, Uli Wiesendanger, and Paolo Ajroldi in 1970 in Paris (FR). The first letter of each founder’s name provided the initials for the organisation. Now headquartered in New York, TBWA established its first Australian agency in Melbourne (AUS) in 1994, subsequently opening offices in Sydney and Adelaide. In 2016, the Melbourne based agency rebranded to TBWA\Melbourne. TBWA\Melbourne ranked #4 Australian agency 2019-20 in The Work Awards presented by Campaign Brief, were named ‘Australian Agency of the Year’ at Spikes Asia in 2020 and ‘Best in Show’ at the London Design Awards in 2019.

The Royals, founded in Melbourne (AUS) in 2011, is an independent creative agency working at the intersection of data, strategy, design and creativity. In 2014 the agency opened a second office in Sydney (AUS). The Royals was awarded Independent Agency of the Year by AdNews and Mumbrella in 2018, received the People and Culture Award from B&T, 2017, 2018, 2021 and has received industry accolades from D&AD, The One Show, Spikes, NY Fest and Webbys.

Thinkerbell was established by Jim Ingram, Adam Ferrier, Margie Reid and Ben Couzens in 2017, Thinkerbell is an independent creative and consulting agency with offices in Sydney and Melbourne (AUS). In 2021 Thinkerbell was named Creative Agency of Year, Full-Service Agency of The Year, and PR Agency of the Year by Mumbrella – marking the first time one team has won all three agency accolades.

Auslan Design Rigg Design Prize 2022 The Edge, Fed Square

The NGV thanks the partners of this program:

Telstra Yering Station Fed Square

The NGV thanks the partners of Rigg Design Prize 2022:

Deakin University