EXHIBITION TIMES: 18–22 Mar, 10am–5pm daily
In response to the Melbourne Design Week 2020 theme How can design shape life? This collaborative exhibition developed by Melbourne Food and Wine Festival and the NGV showcases the 100 iconic cake designs made famous by the Australian Women’s Weekly birthday cake book.
Over 40 years these cakes have shaped our collective memory, indelibly etching images of rocket ships, ballerinas, dump trucks and football fields as icons of childhood. From the traditional to the avant garde, for boys and for girls, these 100 recipes have formed the sugary heart of birthday celebration across the nation, deeply permeating Australian society.
The exhibition will showcase the 100 cakes in all their glory, revealing the depth to which these designs form part of Australia’s visual culture. Everyone’s got a favourite – what’s yours?