Gilimbaa

Unlearn the Untruths

Unlearn the Untruths is directed towards anyone who believes that they are simply not creative; urging them to re-engage with their creativity to think differently about their surroundings and what it means to be Australian. Created by Gilimbaa, a 100%-Indigenous-owned, communications and creative agency based in Brisbane, the campaign suggests that a reconnection with creativity can spark a reconnection with one another, with the more than 200 cultural backgrounds that make up contemporary Australia, with First Nations histories and with Country.

Based on the premise that there exists a disconnect between Australians, their cultural history and their identity, Unlearn the Untruths poses creativity as a universally accessible solution that can reawaken curiosity and act as a powerful agent for better understanding the nation’s past, welcoming the First Nations histories, peoples and achievements that are at the cultural heart of Australia, and strengthening our collective sense of self.

Founded in 2008 by Wakka Wakka man and Executive Director, David Williams, Gilimbaa develops culturally relevant and engaging design and content for, and with, Aboriginal and Torres Strait Islander communities. Gilimbaa was a finalist in the 2019 Queensland Reconciliation Awards and was announced as a Brisbane Advertising and Design Club (BADC) Award Winner in 2019.