Break the Business Model: Melbourne Design Week at Mercedes me

Presented by Indesign Magazine, Mercedes me Melbourne and NGV

Join Alice Blackwood, editor, journalist and communications strategist, as she brings together a panel of leading design entrepreneurs to reveal how some designers and architects shun traditional practice and business models. Hear from people forging their own models of practice, ownership, commissioning and production.

MODERATOR
Alice Blackwood, Journalist, Communications Strategist and Editor of InDesign Magazine

SPEAKERS
Jade Sarita Arnott, Founder of Melbourne fashion label Arnsdorf
Led by designer Jade Sarita Arnott, Arnsdorf’s mission is to create modern archetypal clothing for women of both style and purpose while continually driving transparency across all levels of the fashion industry. As a result the company is the leading voice for transparency in Australia, revealing the costs associated with each garment made, as well as the origin of the fabrics and materials used in each product, with the hope to lead and inform a new generation of sustainable customers.

Byron George, Founder of Melbourne based design studio Russell & George
Byron George is a registered architect and director of Russell & George, an award winning and experimental design and architecture practice with completed projects on four continents. The practice aims to challenge conventional notions of what design is and how it can make an impact on, or celebrate, the culture of a society.

Balder Tol, General manager, Australia of workspace innovators WeWork.
As Airbnb Australia’s first employee Balder Tol was able to establish a strong Airbnb presence in key cities in Oceania, making the Australian market contribute significantly to the company’s global revenue. Balder continued to follow his passion of building communities as the General Manager of Tank Stream Labs, a technology focused co-working space, before joining WeWork in 2016.